Homeschool Blogger

In order to provide you with the tools that you need to create focused collateral for Homeschool Blogger, we have created a collection of approved logos, templates, etc. You can access this library on Backpack. The Old Schoolhouse® retains ownership of all images and materials included in the library. They may not be sold or licensed to any third party.

Any materials you create for Homeschool Blogger should follow the style and voice of the Homeschool Blogger brand. Please only use the assets we’ve provided you to feature Homeschool Blogger, rather than attempting to mimic Homeschool Blogger collateral. Incorporating a similar layout or structure to existing Homeschool Blogger collateral and presentation materials is encouraged.

Homeschool Blogger logos, etc., the general design should be consistent with the other brand but any official usage of Homeschool Blogger assets (logo, etc.) needs to follow the Homeschool Blogger usage guidelines.

Logo Treatment

The most commonly used The Old Schoolhouse® logo is the color version.

Standard Logo – color

Logo Variations

This logo has two variations: horizontal and square.

Sizing and Spacing

Minimum Size

To ensure proper logo clarity and legibility in print media, the logo may not be reproduced in sizes less than 1.75” wide. The minimum size for electronic media is 50px high for the standard logo, 75px high for the narrow two-line logo, and 100px high for the vertical logo.

Visibility

The logo should always appear with readability in mind. Covers of the magazine will have different backgrounds, and care is taken to make sure the logo is readable, whether having white outlines around the type, shadow “glows” or whatever is needed to help make it stand out. Other situations should try as much as possible to use a white or light solid color background behind the logo (or dark colors when using the white version of the logo). Use discretion to make sure the logo is easy to read and stands out. Busy pattern and texture backgrounds are to be avoided.

Scaling

When scaling (enlarging or reducing) the logo, always make sure to use the shift key in your design program to maintain the original proportions of the logo.

Color and Fonts

Brand Colors

Hex: #6d1b1d
CMYK: (33, 94,84,46)

Hex: #1f689d
CMYK: (89. 58,16,2)

Hex: #e8bb2e
CMYK: (10, 25, 96, 0)

Brand Fonts

The primary font used in the logo is Futura, “Homeschool” is set in BOLD, and “Blogger.com” is set in LIGHT weights.