In order to provide you with the tools that you need to create focused collateral for The Old Schoolhouse®, we have created a collection of approved logos, templates, etc. You can access this library on Backpack. The Old Schoolhouse® retains ownership of all images and materials included in the library. They may not be sold or licensed to any third party.
Any materials you create for The Old Schoolhouse® should follow the style and voice of the The Old Schoolhouse® brand. Please only use the assets we’ve provided you to feature The Old Schoolhouse®, rather than attempting to mimic The Old Schoolhouse® collateral. Incorporating a similar layout or structure to existing The Old Schoolhouse® collateral and presentation materials is encouraged.
If creating collateral for your own brand or another company but featuring The Old Schoolhouse® logos, etc., the general design should be consistent with the other brand but any official usage of The Old Schoolhouse® assets (logo, etc.) needs to follow the The Old Schoolhouse® usage guidelines.
Logo Treatment
The most commonly used The Old Schoolhouse® logo is the black version. When design prohibits this, it may be used in all black or reversed out to white.
Logo Variations
This logo has no variations other than color of the logo.
Sizing and Spacing
Minimum Size
To ensure proper logo clarity and legibility in print media, the logo may not be reproduced in sizes less than 1.75” wide. The minimum size for electronic media is 50px high for the standard logo, 75px high for the narrow two-line logo, and 100px high for the vertical logo.
Visibility
The logo should always appear with readability in mind. Covers of the magazine will have different backgrounds, and care is taken to make sure the logo is readable, whether having white outlines around the type, shadow “glows” or whatever is needed to help make it stand out. Other situations should try as much as possible to use a white or light solid color background behind the logo (or dark colors when using the white version of the logo). Use discretion to make sure the logo is easy to read and stands out. Busy pattern and texture backgrounds are to be avoided.
Scaling
When scaling (enlarging or reducing) the logo, always make sure to use the shift key in your design program to maintain the original proportions of the logo.
Color and Fonts
Brand Colors
While many colors can be used with the logo, most uses of the logo tend to be black, red, and white.
Brand Fonts
The primary font used in the logo is reported to be Bernard Tango, but is also known as Safrole Normal, and here is a link to a free download of it.
The tagline was changed in 2021 from “The Family Education Magazine” to “The Trade Magazine for Homeschool Families”. Please make sure you are not using the old “Family Education” tagline version. The tagline is set in Minion Pro Semibold Italic. It should be set with wide letterspacing (known as tracking) to add extra space between the letters in order to expand the width of the phrase to fit the width of “Old Schoolhouse” as shown below. Do not use a larger font size to expand the width or use scaling tools.